Meet the Authors
Wendy W. Moe is a recognized expert in online marketing and social media. She is currently Associate Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland.
David A. Schweidel is an expert in customer analytics and social media. He is currently Associate Professor of Marketing and Co-Director of Emory Marketing Analytics Center at Emory University’s Goizueta Business School.
The SMI Planning Process
How can you integrate social media intelligence into your strategy planning process?
KPIs and Metrics
What social media metrics should you monitor?
Measuring Your Brand
How can social media help you track your brand health?
Learn how SMI can help your organization
Measure what matters!
What is Social Media Intelligence (SMI)?
Social media intelligence is more than just monitoring the chatter on social media. It’s understanding the science of opinion and how it affects social media data and metrics, and ultimately strategy decisions.
Watch Professor Moe discuss some fundamental opinion dynamics and how it affects brand tracking efforts that use social media data.